
In October 2005, JetBlue's quarterly profit had plunged from US$8.1 million to $2.7 million largely due to rising fuel costs. Song has since been disbanded and was reabsorbed by Delta Air Lines and Ted reabsorbed by United. The airline sector responded to JetBlue and Southwest's market presence by starting mini-rival carriers: Delta Air Lines started Song and United Airlines launched another rival called Ted. The company's planned initial public offering was put on hold due to the attacks and subsequent downturn. airlines that made a profit during the sharp downturn in airline travel following the September 11 attacks. The idea was dropped after threats from investor JP Morgan to pull its share ($40 million of the total $128 million) of the airline's initial funding unless the name was changed. JetBlue's founders had set out to call the airline " Taxi" and therefore have a yellow livery to associate the airline with New York. It commenced operations on February 11, 2000, with services to Buffalo and Fort Lauderdale.

Kennedy International Airport and received its USDOT CPCN authorization in February 2000. In September 1999, the airline was awarded 75 initial take-off/landing slots at John F. JetBlue sought to primarily use the Airbus A320 family to ease maintenance, a similar approach Southwest takes with the Boeing 737.
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JetBlue started by following Southwest's approach of offering low-cost travel, but sought to distinguish itself by its amenities, such as in-flight entertainment, TV at every seat, and Sirius XM satellite radio. David Neeleman founded the company in August 1999, under the name "NewAir".

JetBlue was incorporated in Delaware in August 1998 with its headquarters in Forest Hills, Queens. JetBlue has codeshare agreements with member airlines of Oneworld, SkyTeam, and Star Alliance. JetBlue operates over 1,000 flights daily and serves 100 domestic and international network destinations in the United States, Canada, Mexico, the Caribbean, Central America, South America, and Europe.

It also maintains corporate offices in Utah and Florida. JetBlue Airways Corporation, stylized as jetBlue, is a United States low-cost airline headquartered in the Long Island City neighborhood of the New York City borough of Queens.
